2014 CORVETTE: Biometric Test Drive



Ask any professional driver and they’ll tell you that driving is a mental exercise. So we developed a series of interactive games so people can test and train themselves in the areas that are key to being a great driver. As well as training your brain, each of the games were rooted in key features of the C7 (e.g. 7-speed transmission, aerodynamics, driver mode Selector & electronic limited-slip differential).                                                                                                                                              

The new 2014 Corvette C7 breaks from tradition. Previous versions of the Corvette are said to be great cars, as long as you want to go in a straight line. The C7 is an entirely different kind of automobile. It drives with the precision of a european track car instead of the drag racers that it’s reputation has been build on.

To show how different and how precise the 2014 Corvette C7 is we invited a professional driver and 5 unique people to take part in a reverse test drive. Where people did not just test the Stingray but the Stingray actually tested them.

Role: ECD