Tillamook Medium Cheddar is a beloved cheese in the Pacific NW and famously sold as a loaf. A baby loaf to be specific. We turned the baby loaf into their brand icon as we grew the brand into new markets.
We partnered with an Henry V Events to create The Loaf Love Tour. Featuring VW micro busses made up to look like Baby Loafs on wheels the tour was often the first time consumers outside the NW saw Tillamook brand and were able to taste the coop made cheese..